Facebook has purchased the video advertising company Liverail, reports are claiming it paid between $400 and $500 million.
Watch out! Increase in video ads coming to a Facebook page near you.Facebook has purchased the video advertising company Liverail, reports are claiming it paid between $400 and $500 million.Facebook VP Brian Boland announced the buyout, saying that with the addition of Liverail, Facebook, will be better placed to serve more relevant video ads that will be more engaging for users and more effective for marketers.Boland said, "We're announcing that we have agreed to acquire Liverail, an advertising technology company that helps companies like Major League Baseball (MLB.com), ABC Family, A&E Networks and Dailymotion serve better ads in the videos that appear on their websites and apps."Liverail, which was founded in 2007 and presently ranks as the third-largest video ad seller in the US, will remain a standalone service for now, with Facebook saying that it will keep its existing business of selling ads for non-Facebook publishers.It seems that Liverail, is pleased about being picked up by Facebook, saying on its website, "Today we're extremely excited to announce that Liverail has agreed to be acquired by Facebook."Facebook started rolling out video adverts in March, and it's likely that users will soon start seeing more appearing in their News Feeds.(Image Source: iCLIPART)