The Board of Internet Corporation for Assigned Names and Numbers (ICANN), the body that regulates how domain names work, has approved the creation of new generic top-level domains (gTLDs) that will allow for a near-infinite variety of new website addresses. This means anyone can submit to be approved their own “.Com, .Org, .Net, etc…” New gTLDs will also change the way people find information on the Internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.
Organizations who seek an ‘.anything’ domain may send in applications as soon as January 2012, through April 2012. ICANN anticipates that the first new domains will be approved by the end of 2012.
