Skip to content Skip to footer

Google Sees the Fridge & Thermostat as Ad Opportunities


E-book reader with colorful papers

To keep up with the ever-changing definition of a “mobile” platform, Google wants to spread ads across devices.

Love the way your Nest Learning Thermostat just hangs on the wall like a piece of art? Or how your Samsung Gear smartwatch makes it easier to communicate? Well, they might soon be used to serve up ads, as well.

In a December letter to the U.S. Securities and Exchange Commission, Google outlined a plan to expand its marketing campaign to more devices, including refrigerators, car dashboards, thermostats, glasses, and watches.

Google says, “We expect the definition of ‘mobile’ to continue to evolve as more and more ‘smart’ devices gain traction in the market”. “For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

And as those usage lines continue to blur, it becomes easier for Google to create what it called “device-agnostic” advertisements.

“Rather than writing unique desktop campaigns, handset campaigns, and tablet campaigns, etc., Enhanced Campaigns allows our advertisers to write one ad campaign, which we serve dynamically to the right user at the right time on whatever device makes the most sense.” – Google wrote.  Which could be your car’s Android-based infotainment system, a pair of Google Glass specs, or the Nest smoke detector in your home.

A recent Pew Research Center report paints an intriguing picture of what the Internet of Things could look like in the year 2025, including subcutaneous sensors for real-time medical details, buildings embedded with sensors to track necessary repairs, and paper towel dispensers in public restrooms that signal when they need to be refilled.

(Image Source: iCLIPART)